The home looked great online. Then we walked in.
I had a buyer who only wanted to see homes that looked good in the pictures. If a listing had nice photos, he wanted to book it. If the photos were bad, he didn't even want me to send it to him. I got the logic. When a place looks bright and spacious online, it feels like the obvious use of your Saturday.
The problem was what kept happening when we arrived. We'd walk in, and within seconds he'd tell me the place was way smaller than the pictures. The living room that looked huge online felt tight the moment we stood in it. It happened again and again, and I could see the search wearing him down.
So one day I explained what was actually going on.
Almost every listing is shot with a very wide lens, usually around ten or eleven millimeters. A lens that wide stretches everything. Rooms look deeper, ceilings look higher, and an ordinary bedroom photographs like a hotel suite. That isn't the home. That's the lens.
Then there's virtual staging, where furniture is digitally added to photos of empty rooms. The furniture is sized to make the room look its best, which means your real couch is not that couch. You end up falling for a version of the home that doesn't exist.
I'll be honest about where I stand. I'm against virtual staging and I don't use it on my listings. I invest in proper photography because presentation matters, but the home gets shown for what it is.
Think about what virtual staging actually does. Every buyer walks in expecting the fake version and walks out disappointed by the real one. You haven't attracted a buyer. You've created a letdown.
There's another side to this most buyers never think about. Some homes have terrible photos for one simple reason. The agent didn't want to pay for a proper photographer. The home might be exactly what you're looking for, and everyone is skipping it because of the pictures.
So we started seeing some of those listings too. Some were every bit as rough as the photos suggested. But a couple of them surprised us, and there was barely anyone else looking at them.
Three things I'd want you to take from this
1. The pictures exist to get you through the door, nothing more. Use them to build your list, but don't judge the size or feel of a place until you're standing in it.
2. Look at the floor plan and the square footage, not just the photos. Measurements can't be stretched by a lens. Compare them to where you live now and you'll walk in with realistic expectations.
3. Don't write off a home because the photos are bad. Sometimes it just means a cheap marketing budget. And since everyone else is skipping it too, the right home with ugly pictures can come with a lot less competition.
Once he stopped trusting the photos in both directions, the search got easier. Fewer letdowns at the door, a couple of nice surprises, a lot less wasted time. The homes didn't change. He just started seeing them as they are.